中文

French grocery store Monoprix parodies Amazon Go in new ad campaign

LeisurePublished: 2025-04-28 05:39:11
Share
Share this with Close
MessengerPinterestLinkedIn

Amazon Go just got owned -- in French.

Monoprix, one of France's biggest grocery store chains, has a new ad campaign that parodies the Amazon service that promises to do away with cashiers and other pesky features of grocery shopping.

The nearly shot-for-shot video mimics Amazon's video introducing its plans for Amazon Go stores nationwide, which will let customers grocery shop without checkout and then charge their Amazon accounts for what they take.

SEE ALSO: Amazon just revolutionized the way you shop, again

"Over 10 years ago, we were wondering, what would shopping look like if you could walk into a store, grab what you want and just go?" a French narrator says, translating the explanation of Amazon Go before offering a different message.

"You don't need an app to go shopping. So put away your phone and shop. It's really that simple."

Mashable Top Stories Stay connected with the hottest stories of the day and the latest entertainment news. Sign up for Mashable's Top Stories newsletter By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

The video introduces Monoprix's Livraison à domicile, or home delivery, service. After shopping in the store, customers can get their groceries delivered within the hour.

SEE ALSO: Kill the drones, Amazon Go is an actual game changer

Like Amazon Go, that service means "no lines" and "no checkout," but also no app or a vision that prompts soul-searching about the future of work and automation.

Monoprix released its video on Tuesday, just over two weeks after Amazon officially unveiled its grocery plans.

For now, Amazon Go is only in Seattle, so Monoprix doesn't have to worry quite yet.

Watch the parody above.


Featured Video For You
This bed makes itself

Share this story on

MessengerPinterestLinkedIn


                                                         FLINK:     

                                                         LINK: